first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 13 October 2006 | News  20 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Parkinson’s Disease Society has launched its first DRTV campaign called ‘Let the cat out’.It focuses on how difficult it is for people who suffer from the disease to perform simple everyday tasks. The adverts feature a couple chatting in their living room. The man, a Parkinson’s Disease sufferer, describes at length the enormous difficulties involved in letting their cat out of the house. The campaign – developed by Grey London – will be supported later in the year by press advertising and will focus on how difficult it is for people who suffer from the condition to perform simple everyday tasks. It is designed as an awareness raising campaign as well as a fundraising appeal. Advertisement Tagged with: Digital Parkinson’s Disease Society launches DRTV adlast_img read more