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5 ways AI is being used in fundraising

first_imgA well-known example saw WaterAid worked with Facebook-approved developer, The Bot Platform, and Sellu, a farmer and fisherman from the remote village of Tombohuaun in Sierra Leone’s eastern province, to create the chatbot Talk to Sellu. Read more here. Tagged with: artificial intelligence Chatbots AI-auditing brand assets for campaigns Charlie Cadbury, CEO, Say It Now, says: Adam Boita, Marketing Director at NCS says: In this case, Parkinson’s UK and Prostate Cancer UK ran experiments where they generated their own lists using their usual methods. They also generated a recommended list using Dataro’s machine learning. Targeted audio ads 5 ways AI is being used in fundraising “We learned that although this is a nascent channel to reach an audience there is a growing number of people who are happy to make a donation using simple voice commands. There are several new charity campaigns being run this year and Say It Now and Global will be releasing a joint White Paper in June, which will go into the learnings and benchmarks we learned in this initial phase. At the end of the campaign, both lists were compared: “The way those two audiences behave are very different, so we treat them differently. We would run a few 100 ads at a time, testing specific hypotheses in different sprints. For one sprint, we might focus on visual messaging – so what are the visual cues within an ad that drive performance? Then we might move on to specific messages or value propositions, then things like language styles, design formats, is it a video that drives performance, or is it a static ad – all of those different types of things as well.” This is achieved through its CREATOR tool, which AI audits brand assets and message docs and also builds the ads at scale with automation. The AI generated list resulted in more gifts that otherwise would have been missedThe AI generated list resulted in a higher response rateThe AI generated campaign raised more money while actually costing less to send, saving thousands pounds in print and postage as well as environmental cost Vicky Reeves, Managing Director Digital and Deputy CEO, WPNC Digital says: “We absolutely believe voice AI will be a mainstream part of our daily lives as the technology and user experience evolves. Charities should consider this as part of their digital innovation strategy, if they aren’t already.” Automated Creative optimises NCS ads on social and display platforms, running hundreds of ads across social media channels to test different themes, messages and visuals and discover which creative resonates best with the two NCS audiences of teens and parents/guardians. Voice-based giving solutions WPNC Digital created a voice-based giving solution for the NSPCC. In association with the charity and Amazon, the agency developed an Alexa skill that helps parents explain to their children how to stay safe from sexual abuse. The campaign features songs and games to make the experience informal while sharing serious information with youngsters. Users were introduced to Sellu – as well as members of the wider community – and, once subscribed to the bot, taken on a unique journey to the heart of village life in Tombohuaun, the focus community for WaterAid‘s winter fundraising appeal, Untapped. Melanie May | 9 June 2021 | News Using machine learning to improve targeting Users are also able to make a donation by asking Alexa using Amazon Pay. This is also the genesis of WPNC’s new platform, goDonate Voice, which extends options for donors to give via the voice channel.  “The performance and ability to make quick learnings and changes combined with the insights that come out of this rapid sprint learning allows us to ensure we are getting the best ROI.” AI and its subsets machine learning and natural language processing help fundraising in a number of ways. Here are some examples, from targeted audio ads to auditing campaign assets, and improving targeting. As well as delivering improved performance (31% improvement on conversion benchmark); it also delivered back insight into what messaging and visual themes within the ads the audience responded to most. That insight can be used in other areas – such as CRM or programme development.  In late 2020, Parkinson’s UK and Prostate Cancer UK both teamed up with AI firm Dataro to find out how machine learning techniques normally used in large scale marketing campaigns could be applied to direct mail appeal fundraising. Both organisations found AI-driven donor scoring increased revenue and response rates while reducing mailing volumes in their autumn appeals, compared to their normal data selection methods. Parkinson’s UK received 411 additional gifts worth over £15,000 that otherwise would have been missed. Prostate Cancer UK received 440 additional gifts worth over £11,000. NCS’s (National Citizen Service) yearly campaign focuses on raising awareness and signing up teens to participate in programmes that build their confidence and unleash their potential. Amy Wright, Director of Client Strategy at Automated Creative explains: AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2  301 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Through a series of messages, photos and video content, Sellu took users on a guided tour of his home, introduces them to his wife Fatu and daughter Nancy and even teaches them how to say ‘hello’ in the local language, ‘Mende’. There are also updates on the new water and sanitation infrastructures being built with help from WaterAid supporters. Users were ultimately be asked if they would like to donate towards WaterAid’s Untapped appeal to help bring clean water, decent toilets good hygiene to communities like Sellu’s. “Actionable Audio Advertising is growing at an incredible rate due to the increased adoption of voice assistants and the immediate insight and metrics that are able to be delivered from these kinds of campaigns.” Dataro uses machine learning algorithms to analyse patterns in the charity’s entire history of fundraising, including transactions, engagement and communications data, to paint a much more detailed picture of giving. Each donor is then given a predictive score reflecting their estimated probability of giving. These scores are updated weekly and loaded directly into the charity’s database helping fundraisers choose who to include in the campaign, as well as the best list size and ask strategy. Say It Now uses Natural Language Processing (NLP) to develop technology that lets computers talk to people in the same way that people talk with each other, with a specific focus on voice transactions. Last year saw Global, Europe’s largest radio company, partner with Say It Now on an Innovate UK funded research project to investigate the efficacy of donations to charity facilitated by voice assistants on smart speakers.  Advertisement Say It Now believes this is the largest dataset ever gathered using targeted radio adverts to drive to a transactional outcome on voice assistants.  A number of charities have used chatbots for fundraising, including charity:water’s (partnered with Lokai and AKQA) Walk with Yeshi (above), which took people on a two and a half hour walk to collect water with Yeshi, a girl in Ethiopia, and the Children’s Society, which, with digital agency Puzzle, tested chatbots by using one to communicate with people interested in taking part in its fundraising events, sharing useful information such as how to set up a fundraising page. The research project ran advertising campaigns between September 2020 and April 2021 with NSPCC, WWF and Comic Relief. Targeted audio ads ran specifically on devices that support a voice assistant, with listeners given the option of finding out more about the individual charity or donating straight away with a simple verbal instruction, providing the voice assistant is directly linked to a payment service. About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.last_img read more

Police Blotter 9-16-19

first_imgDecatur County Fire Report (34)Decatur County Fire Report (35)Decatur County Incident Report (35)Decatur County Jail Arrest Report (33)Decatur County EMS Report (32)last_img

President Trump, VP Pence Set to Attend Wednesday’s SpaceX Launch

first_imgPresident Trump plans to be in Florida on Wednesday, along with Vice President Mike Pence, to watch American astronauts head into orbit from the Kennedy Space Center for the first time in nearly a decade.It is slated to be the first time since NASA’s space shuttle program ended in 2011 that U.S. astronauts will launch into space on an American rocket and from American soil.This time around, though, a private company is running the show.Elon Musk’s SpaceX is responsible for the launch, while NASA is the customer, as businesses start to send astronauts to the International Space Station.The NASA/SpaceX Commercial Crew flight test launch will carry NASA’s newest test pilots, Doug Hurley and Bob Behnken, in a SpaceX Crew Dragon capsule on a SpaceX Falcon 9 rocket.SpaceX and @NASA completed a full rehearsal of launch day activities with @AstroBehnken and @Astro_Doug ahead of Crew Demo-2 pic.twitter.com/n3B2BBBmnq— SpaceX (@SpaceX) May 23, 2020 They are scheduled to lift off from launch pad 39A, the same one the Apollo astronauts used to get to the moon in 1969.NASA is working to return astronauts to the moon by 2024 under orders from the Trump administration.Meanwhile, President Trump recently oversaw the creation of the Space Force as the sixth branch of the armed forces.“Our destiny, beyond the Earth, is not only a matter of national identity, but a matter of national security,” he said in a statement.Vice President Pence serves as chairman of the National Space Council.last_img read more

Day Two – Women’s Amateur: School’s out for last 16 qualifier Lottie

first_img Lottie Woad admits the disruption to normal life as well as the golfing calendar has given her an unexpected chance to contend at the English Women’s Amateur Championship.The girls’ squad player is one of seven current England internationals to make it through to the last 16 of the women’s event at Woodhall Spa Golf Club in Lincolnshire.Other top contenders include defending champion Ellen Hume, 2017 winner Lily May Humphreys current British Women’s amateur champion Emily Toy and Mimi Rhodes (main picture).A one-over par round of 74 on the Hotchkin Course allowed Surrey schoolgirl Woad to take her place in the knockout stages.Combined with a first round score of one-over par (73) on the Bracken Course, the 16-year-old qualified as third seed.Ordinarily, the Farnham Golf Club member would have missed the original date of the women’s amateur as it clashed with GCSE exams in May.But with the onset of the coronavirus, the closure of schools and then a re-arranged date for the championship, she was able to tee it up at the home of England Golf.After comfortably making the knockout stages, Woad admitted: “I haven’t played in this event before as I was at school.“I would have missed it this year too with GCSE’s, so that’s the one positive from all of this.“I was taking exams in Maths, English, Science, Geography, PE, Spanish and Design and Technology.“I’m not upset about the Spanish as I’d forgotten it anyway. The language is the quickest thing to go after a break!”Woad played her final 13 holes on the Hotchkin in three under par to ease any pressure following four bogeys in five holes at the start of her round.The teenager is not the only player on form going into the match play.Hertfordshire’s Hume fired another excellent round of 70 for a three-under par score on the Hotchkin to go into the match play as second seed behind Thalia Kirby who maintained her place at the top of the leaderboard from day one.Woburn’s Megan Dennis also found a rich vein of form to shoot one better on the Hotchkin – a sparkling five under par round of 68.Dennis said: “I finished with three birdies so that was really good.“To be honest I was just playing and sticking to my strategy. I hadn’t played here before the practice round and really enjoyed it.“It definitely is a really good test but if you stick to the plan, miss the bunkers and play within yourself you can do well.”Full details on today’s scores, the qualifiers, the draw and timings for tomorrow’s round of 16 can be found on the England Golf Championship homepage. 29 Jul 2020 Day Two – Women’s Amateur: School’s out for last 16 qualifier Lottie last_img read more

With win over Bulgaria – England make it a stunning 42 games without defeats…

first_imgAdvertisement 91yNBA Finals | Brooklyn Vsbtes9Wingsuit rodeo📽Sindre E7lp2r( IG: @_aubreyfisher @imraino ) 9ufv6Would you ever consider trying this?😱32c0Can your students do this? 🌚t2ylRoller skating! Powered by Firework England outclassed Bulgaria in the Euro 2020 qualifier with a margin of 4-0. With this win over Bulgaria, England made a stunning record of being undefeated in 42 games in European Championship qualifiers. They were beaten in the Euro qualifier in 2009 for the last time by Ukraine. In that match, the Goalkeeper of the Three Lions, Rob Green was shown a red card.Advertisement After that defeat under the management of Fabio Capello, the Three Lions have been unbeaten in the Euro Qualifiers for last 9 years and 11 months. However, their performance in European Championship is really poor. In the previous edition of the European Championship, they were beaten by Iceland in the round of 16.Advertisement Harry Kane scored a hat trick in the group stage match against Bulgaria of the qualifiers of Euro 2020. Raheem Sterling scored another goal to make the scoreline 4-0. In the group of the Three Lions, there are Kosovo, Montenegro, Czech Republic and Bulgaria in the Euro qualifiers. The group is really easy for a heavyweight team like England and they will certainly qualify for the European Championship in 2020 by the end of the next month.The Three Lions are unbeaten in Euro qualifiers for last 42 matches. Among those 42 games, the Three Lions won in 33 occasions and 9 matches were drawn.Advertisement  De Ligt inclined towards Barca deal despite United’s special treatment  Advertisementlast_img read more

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