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Doing it for the likes: Advertisements using social media

first_imgAs credit unions continue to find different ways to reach new members, their use of social media continues to increase. The NAFCU compliance team occasionally gets questions on the requirements for using social media to advertise products and services. Today’s post is a roundup of the key issues related to advertising on social media.As a research starting point, credit unions may find it helpful to review the FFIEC’s social media guidance. For purposes of the guidance, “social media” is “a form of interactive online communication in which users can generate and share content through text, images, audio, and/or video.” This includes platforms such as Facebook, Twitter, Yelp, YouTube and LinkedIn. The guidance was written in 2013 and the FFIEC understood that new technologies could develop in the future, so it pointed out that credit unions may need to assess these new technologies and determine whether they fit within the definition of social media. If a credit union determines that the platform it uses is considered “social media,” then the considerations in the guidance, and those discussed below, will apply. Credit unions may also want to research state law for any additional requirements relating to social media.NCUA’s Official Advertising StatementOne of the common questions the compliance team gets is whether the official advertising statement required under section 740.5 can be provided one-click away for social media advertisements. Unfortunately, the answer is no. While other advertising rules clearly allow certain disclosures to be provided one-click away, the NCUA’s rule does not. NCUA recently considered comments on how to make the official advertising statement more social media friendly but ultimately decided against amendments to the rule. The official advertising statement must be displayed in social media advertisements in the same manner as for any other advertisement. Given the character constraints of many social media platforms, many credit unions opt to use the “Insured by NCUA” version of the official advertising statement. However, don’t forget about the many exceptions that might apply. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Philly sports radio host blows up during argument about racism and Amy Cooper’s 911 call

first_imgA Philadelphia sports radio host threw his headset and started yelling at his producer Tuesday after a discussion about a viral social media video turned heated.Mike Missanelli of “The Mike Missanelli Show” was dead set on supporting Amy Cooper, the woman filmed in Central Park last weekend telling police a black man filming her for not following park rules was threatening her life. There was no evidence of an attack; to the contrary, the man spoke in a calm tone of voice throughout the encounter. Once video of the 911 call circulated on Twitter and Facebook, Cooper was fired from her job at Franklin Templeton due to the firm’s zero-tolerance racism policy. Oh, when Karens take a walk with their dogs off leash in the famous Bramble in NY’s Central Park, where it is clearly posted on signs that dogs MUST be leashed at all times, and someone like my brother (an avid birder) politely asks her to put her dog on the leash. pic.twitter.com/3YnzuATsDm— Melody Cooper (@melodyMcooper) May 25, 2020Missanelli, who is white, insisted Cooper had an argument in claiming she was being attacked. Producer Tyrone Johnson, who is black, and sports update anchor Natalie Egenolf disagreed.”You’re looking at it like a layperson. I’m looking at like an attorney,” Missanelli told Johnson and Egenolf at one point.Once the show went to break, Missanelli could be seen on the simulcast losing his temper.Wow!! This just happened. @MikeMiss975 just lost his cool a bit. @975TheFanatic @NatalieEgenolf pic.twitter.com/GFSTwWCUQq— Jay McKenna (@redbirdjay) May 26, 2020⁦@MikeMiss975⁩ you’re embarrassing yourself pic.twitter.com/RE5TbI7PQU— Tom McCarthy (@Tmccarthy54) May 26, 2020MORE: NCAA grants waiver to UCLA transferPhillyVoice spoke to an internal source in its write-up of the matter. The person blasted Missanelli as immature. “Mike tried to pull the, ‘I’m a lawyer’ s—. Tyrone then read him the actual law,” an employee told PhillyVoice. “Natalie is agreeing with [Tyrone], so now Mike has been embarrassed and has the rest of his show ‘ganging’ up on him. And he threw a temper tantrum because he’s a f—ing child.”Missanelli was not on the air Wednesday. The reason for his absence has not been explained.He was previously fired from a radio station after an alleged physical altercation with a part-time producer and suspended for using homophobic language.last_img read more

Team Tardi sitting 2-0 after first two draws of Junior Provincials

first_imgUPDATE: Team Tardi is now 3-0 at Provincials. The team beat Vernon’s Team Love 7-3 after nine ends.NEW WESTMINSTER, B.C. – Sterling Middleton and the rest of Team Tardi are sitting with a perfect record so far at the 2017 B.C. Junior Curling Championships.Team Tardi got off to a great start on Tuesday, with their first draw against Team Habkirk from the Victoria Curling Centre. Tardi scored two in the first end and a single in the second end before a blank in the third. After scoring another pair in the fourth end, Habkirk trimmed the lead to 5-2 after five ends. Tardi answered back with another three points in the sixth and seventh ends, taking an 8-2 lead. After scoring only one in the eighth, Team Habkirk conceded the game.- Advertisement -In the second draw, things were a bit closer as Team Tardi played the hometown Team Proctor from the Royal City Curling Club. Team Proctor got the hammer to start and took a 3-1 lead after four ends. Team Tardi managed to bounce back starting in the fifth end with four two-point ends. Tardi took the win in nine ends.This morning, the team is back in action against Team Love from Vernon. After four ends, both teams are tied at three apiece.The rink is comprised of Middleton, brothers Tyler and Jordan Tardi of Cloverdale and lead Nicholas Meister of Langley. Both Middleton and Tyler Tardi were gold medal winners at the 2016 Youth Olympic Games in Lillehammer last February. The 2017 B.C. Junior Curling Championships run from now until January 1st.Advertisementlast_img read more

Highlighting some of the Best Marketing Content on YouTube

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