first_img Previous Article Next Article UKbusinesses are struggling to create age-diverse workforces, and the majority ofmanagers admit they must do more to help young and old staff work together.Although70 per cent of employers acknowledge that companies will fail without anage-diverse workforce, three-quarters of managers say they are struggling toaccommodate both older and younger staff, according to a survey from OpinionLeader Research.TheVodafone UK commissioned report, based on interviews with 300 senior executivesand 1,000 staff, highlights the cultural divide between the ages.Two-thirdsof 16 to 25-year-olds believethey are more innovative than older people, but that nearly two-thirds ofemployers disagree. And 66 per cent of employers think customers don’t likedealing with young, inexperienced staff.  However,many managers feel that what younger employees lack in humility, they make upfor in energy.BillMorrow, US-born chief executive of Vodafone UK,said UKbusinesses should adopt a more American outlook.”Itappears we tend to celebrate age a little more in the US,”he said. “In the UKit seems more common to caricature older people as grumpy, hard-up and feelingsorry for themselves. “Thefindings will raise real challenges for many UKbusinesses across all sectors.”PersonnelToday is investigating the changing demographics at work in a special issue outon 26 October. Comments are closed. Young and old fail to see eye to eye in the workplaceOn 5 Oct 2004 in Personnel Today Related posts:No related photos.last_img