first_imgIndeed, investment bank UBS in June released an 82-page report, “Is the Kitchen Dead?”, that suggested the food-delivery market will grow tenfold by 2030 as meals shift away from being home-cooked with supermarket ingredients to being ordered online and delivered from restaurants or central kitchens.While the idea may seem far-fetched today, UBS noted that factory-produced clothing was, too, in the age of home sewing. “Some of the same characteristics are at play [now] in the kitchen — we could be at the first stage of industrializing meal production and delivery,” according to the report.Bachar noted the future impact of delivery.“There is justified expert concern — including from us — around the impact that food delivery will have on food producers,” Bachar said. “It’s accelerating; it’s not going away. And it’s not 2030 yet, but, boy, there’s a big increase of it right around the corner.”Marlene Kennedy is a freelance columnist.Opinions expressed in her column are her own and not necessarily the newspaper’s.More from The Daily Gazette:EDITORIAL: Beware of voter intimidationEDITORIAL: Find a way to get family members into nursing homesNiskayuna Co-op reports upswing in revenue and profitSt. Mary’s Healthcare starts expansion that will put coordinate care under one roofEDITORIAL: Thruway tax unfair to working motorists Categories: Business, OpinionDebra Bachar dislikes the word “disruption,” seeing it as overused in business.She prefers “acceleration” to describe change that is ever-faster-moving, driven by consumer social and cultural shifts, relentless technology innovation, and quicker adoption of what’s new. As a result, “The operating environment is producing 20 years of progress in under two years,” says Bachar, principal of Blueberry Business Group in Rockford, Ill., an adviser to the food industry.Bachar, a featured speaker in a webinar offered by the trade group The Food Institute, said the food industry was traditionally coaxed along by investors happy with short-term focus and “linear thinking.”With blinders on to change coming at them from all sides, food companies and supermarkets “kept producing more and more linear versions of themselves in an environment changing faster than anyone expected.”But that led only to firms managing diminishing returns because they were “unprepared for the consequences of the acceleration,” she said.Bachar pointed to changes in consumer habits that have helped align food and transportation, allowing companies like Instacart, DoorDash and Uber Eats to raise millions of dollars to underwrite food-delivery services that propelled the companies to valuations in the billions of dollars.Meantime, advances in voice technology — think Alexa and Siri — are expected to double the number of smart speakers installed globally to 225 million units in two years, according to a slide Bachar presented. For pizza chain Domino’s, mobile voice-ordering already represents almost half of sales.“So the question is … how does this change and impact your strategy and place in the future of the industry?” she asked the webinar participants. Bachar cautioned that if consumers “are being intercepted” before food manufacturers and retailers can reach them, it can have “either a cascading negative or positive effect on what we’re doing in our broader market strategy.”last_img