group purchase navigation site 800 in 16 released the latest statistics show that the first half of this year the domestic network group purchase a total turnover of 29 billion 430 million yuan, a record high. The number of sites to buy has dropped to 176, compared to the peak in August 2011 when the 5058, the survival rate was only 3.5%.
in 2011 to 6.5 in the year of 2013, the market share of the semi annual compound growth rate of 44.9%. Group 800 forecast if this year to maintain the growth rate, this year, the second half of the group turnover should be $31 billion 510 million and $45 billion 640 million. In the first half of this year turnover was only 29 billion 430 million yuan, less than expected $2 billion 80 million, if you want to achieve the annual target, which means that the second half of turnover to reach $47 billion 720 million.
although the overall volume of buy industry is increasing, but the growth rate is slowing down buy. This aspect is that dividend growth of mobile services is gradually in the past, the group purchase site mobile client turnover accounted for about 3/4, after the upgrade may be more difficult. On the other hand, with a second tier cities to buy the market gradually saturated, buy site in the three or four line of urban expansion, the overall growth rate compared to a second tier cities will slow down.
in the first half of this year to buy the category, the restaurant and hotel class buy rapid growth, the annual turnover grew 1.3 times. The first half of the catering group purchase turnover amounted to 16 billion 660 million yuan, a net increase of 9 billion 540 million yuan; hotel group purchase turnover in the first half of 3 billion 290 million yuan, an increase of 1 billion 830 million yuan.
statistics from the point of view, the current market to buy the market to further exacerbate the Matthew effect, the top 5 buy site turnover accounted for more than 99% of the whole. In only 176 of the group buying site, the number of platform type buy site for the 43, the number of vertical class buy site for the number of products, while the commodity group buying site of 110.
analysis of industry experts, domestic network group purchase industry after the last 4 years, has been from the previous "contention of a hundred schools of thought" transition to the "winner" stage. The next step will be to buy the industry’s overall competition from the simple buy business competition for the local life of the full range of competition.