this is the first project you want to merge, in the future will be more healthy snacks and downstream mergers and acquisitions.


source: Vision China

August 18th, haoxiangnizao industry Limited by Share Ltd (hereinafter referred to as miss you, stock code: 002582) announced the formal acquisition of snack brand "becheery" parent company of Hangzhou Hao James Food Co. Ltd. (hereinafter referred to as Hao Williams) 100% stake. Transaction price of 960 million yuan, of which $144 million in cash, $816 million to pay through the issue of shares. The acquisition has been approved by the Chinese Ministry of Commerce antitrust review.

Jujube leisure snacks

miss you mainly sales of different flavors, including instant jujube, jujube, dried dates and other products, currently in Zhengzhou, Beijing, Jiangsu, Hunan, Hubei, Zhejiang, Guangdong, Fuzhou, Shanghai and other places to set up 10 subsidiaries, has more than 1400 stores, at the same time, has entered the super nearly 2000 stores.

due to the production of only a single category related dates, I miss you in recent years, the brand image gradually aging, performance continued to decline. Company’s 2014 net profit fell 47%, a loss of $3 million 230 thousand in the first half of 2016, net profit continued to decline by 58.84% year on year in the first half of 2015.

super channel is the most important thing you want to drag down the performance of the first half of this year, I miss you super channel sales total fell 56.35%. Miss Shi Jubin, chairman of your board to the interface news, said the super channel has been in the reform and optimization of the past two years, the sale of labor pains.

at the moment, I miss you three channels stores, super providers, electricity providers accounted for 6:3:1. But the company reported in the performance report, the electricity supplier channel is an important part of its 2016 transformation. Electricity supplier channel sales grew 35.78% in the first half, the gross profit margin is the highest, reaching 49.97%. Miss you will be the future development of the electricity supplier channel second channels.

you want to buy the South Korean flavor, is the advantage of taking advantage of the latter on the line, including the online marketing of paraquat flavor.

becheery founded by Cai Hongliang in 2002 in Hangzhou, starting with the line shop in the form of development, to 2006 the development of more than and 140 stores, sales amounted to 150 million yuan, a large number of shops closed in 2010 Cai Hongliang decided to let becheery to go online, and in 2015 the turnover to nearly 1 billion yuan.

at present, becheery has become a pure Internet leisure snacks brand, the Tmall flagship store shop Tmall platform is one of the highest nuts snacks category sales, the main products include nuts, dried fruit, dried meat, cake and candy etc.. Public data shows, becheery and three squirrels, Ichiban shop on the top three electricity supplier in the field of leisure snacks.

, who runs an online nut brand, told interface news