grab your hat, uh, is your mobile phone, ready to accept the impact of recent data tracking mobile market research company Junip (Juniper Research) issued a report, report shows that by 2017, mobile e-commerce transaction value is expected to be ascribed to the $3 trillion and 200 billion, compared with 1 trillion and 500 billion in 2013 dollars.
retailers expect a group of consumers just do not buy do not tremble, for them, from the digital coupon site RetailMeNot.com data found in the last month, nearly 80% of respondents are using mobile devices for some online search. In the month before the survey (April 2013), more than half of the surveyed consumers (54%) used mobile devices while shopping.
compared to the knock on the keyboard to complete the order, read the print edition catalogue is more weird. Mobile commerce may still be in its early stages, but there are a number of companies that are of concern because they are leading the way in which the real business changes to the thumb business.
by moving image recognition technology to take photos
: imagine walking in the street, you see a trendsetter wearing a pair of good shoes. You take a photo, and then, well, your mobile phone for you to find a site, you can give yourself to buy a pair. This technology has not been fully realized, but now mobile image recognition (MIR) momentum gradually.
LTU Technology (LTU Technologies), general manager of Stephen · (Stephen) in an interview with the "Shepherd", said in an interview, the technology will soon be realized in how long before the (). "Retailers in Asia and Europe have used mobile vision technology for targeted mobile commerce applications. Within three years, we will see the rapid adoption of this technology by many retailers in the United states." He predicted the future of this scene will be through mobile business applications: It is quite common for a retailer to passers-by shoes or handbags photographed, to quickly find the same or similar goods to buy.
LTU technology recently released its own application LTU Mobile to help brands MIR technology embedded in their mobile applications. Legallais, a French household goods retailer, has used the technology to allow consumers to take photos of 40000 catalogs and buy it immediately. LTU is already Adidas (Adidas) and L’OREAL (L ‘Oreal) to cooperate, the latter two have been in their print ads using MIR technology.
Shepard said that before moving into the mainstream of visual search has two challenges to be solved. One is to develop an accurate image recognition technology to identify three-dimensional objects. The other is: "to respect other people’s privacy." He;