as a result of those individuals, groups, and even the organization of the company loose, management confusion, so the whole market environment, has become nothing sincere. Of course, one of the more important reason is that the transaction is carried out in a virtual environment, which brings an opportunity for fraud.

June 15, 2004, Anhui Province, Wuhu police cracked by selling their legendary equipment in the name of the network fraud, 18 young people aged 16-21 by asking for money and goods of virtual goods transactions cheated 500 thousand within a few months, when the victim will remit the money to the account, or they do not answer the phone, or shutdown or, abusive, or directly tell buyers "sorry, you cheated".

fraud occurs almost every day, every game, every server. Would such a situation is mainly due to the opaque transactions in the virtual space, the transaction at the time, the choice of trust to buy one often only very passive, not active, credible or not credible information. Of course, there are also some cautious game player choose face-to-face transactions, but face-to-face transactions exist many drawbacks, the first is trading difficulties in the game game player from all corners of the country, you can not guarantee that you have the required game player on the side. In addition, there is also a potential threat to personal safety, which also had been taken hostage and forced a game player trading case. Therefore, many experts began to call for the government should strengthen the field of management, and the author thinks, the government’s management should be in recognition for the virtual property, legal and clear virtual goods transactions. As for the specific market, I believe it will be adjusted in the next period of time, for example, for a period of time, there has been a lot of third party companies to provide reliable services into this field. We take Cape of Good Hope company as an example, we can see it has appeared in the development of enterprises focus on the one hand, and the timely introduction of the security transaction service with the bank level, but also will change the traditional manual transaction mode, automatic transaction convenience, greatly improve the.

in addition, we must also pay attention to. At present, some game companies have also attached importance to the necessity of virtual goods trading for their own profit. For example, at the end of 2005, the company suddenly announced that the grand grand part of the most popular online game as a free service, a new mode of operation will be applied to the grand three top online games — "legend" II, "and" Neverland "Legends of the world". For a time, people suddenly began to explore why even the grand China network game industry giants have started through the card based profit model to mainly through virtual goods trading. In fact, the grand legend of the game is to extend it into life, but in any case, the transformation of enterprises we have to clear, virtual goods transactions not only profitable, and has been incorporated into the agenda. In fact, as early as before they have a grand game of "giant" orange free operation, as well as the goal of "Tianjiao" free operation, 17game "Yulgang" free operation, these free.