is on the side of financing growing boarded the headlines: O2O platform takeaway life radius obtained 300 million yuan C round of financing, the main Crowdsourcing distribution of the adjacent interest announced the completion of the $10 million B round of financing, hungry is simply in the F round of financing of $630 million……

is on the side of the O2O business mouthing sound constantly: "99% of the O2O business will die", "what to save you take away, O2O bubble more and more big"……

the information fight in our mind, could not help but hit out a series of questions: what is the takeaway takeaway O2O? O2O actually have no value? Difficult takeaway O2O where? If I want to venture to do / can take away O2O


1, what is takeaway O2O?


, it is only part of the electricity supplier just, so takeaway O2O must comply with the basic logic of the development of electricity supplier.

what is the electricity supplier? It is the Internet as a means of commodity trading, including information channels, payment channels and logistics channels three content. As shown in the following picture:


combination of these key modules, forming the current market of the three types of electricity supplier:


electricity supplier model one: the only provider of information channels electricity providers, represented by the earliest Alibaba. This period of history may not be clear to everyone, but when the electricity supplier is indeed "you only know in person selling", although you can see the graphic presentation, but you want to buy directly on the Internet are not to do. If you want to know the specific shopping scene, you can go to know the inside "ten years ago in Taobao trading is what kind of experience?" inside look at, very interesting. In fact, there is still a big wave earlier than Alibaba, but Alibaba is more famous than the first Chinese yellow pages to get involved in e-commerce.


electricity supplier model two: provide information channels and capital channels of electricity providers, represented by the current Taobao. Here we first say money channel response might be "Alipay", but the real answer is fuller than it, the money channel can be the balance of your Alipay payment function, you can Alipay flowers chant, is the balance of treasure you can pay to Alipay, Alipay is your bank card bound fast payment and every one of them and other functions are essentially different, a little of you will understand, here no longer.


electricity supplier model three: providing information channels, capital channels and logistics channels of electricity providers, represented by Jingdong mall. The logistics channel here not only refers to the Jingdong express itself, it also includes Jingdong help (Jingdong for the 4-6 line city goods temporary storage, distribution)