although people are to succeed in business, want to let the shop business is booming, however, in the course of the actual operation of the store, but had to face the bleak reality of business. The good old saying: Efficiency comes from diligence. shortage in the play. Success must pay more, no hard work to pay success will not come to your head. The following small series for the majority of clothing store operators summed up the five reasons for the dismal business.
1, do not analyze the blind access.
a lot of people decided to do business, and would like to start all of a sudden, rent space, purchase, opening are very busy. Time is a good thing, but there is no analysis, no plan is this. Business is small but their own efforts, is the need to invest money and energy, so it is necessary to do some basic analysis before the opening of the clothing store. Do not say much, at least to answer a few questions: where to do? What style? What price? Do you style, price and the business district is consistent? What do you want to do? Why do consumers choose to buy your clothes? If the answers to these basic questions are not clear, I think it is best to go to the market to look at the market to understand the future competitors.
this is a very simple truth: what to sing on the hillside. You can not sell high-grade goods in the low-grade area, because there are low-cost consumers; you can not sell sportswear in the mature area, because there is to buy a suit and so on. This is not a feature but a problem. To make the characteristics must also be consistent with the style of the whole business to find the basis of the characteristics, rather than in the category, the target market to find the so-called feature and difference, it would be counterproductive.
2, the supply is not competitive.
good supply is the basis for the successful operation of clothing stores, to find a good source will solve the boss’s worries, and the boss can concentrate on their own sales. Good sources are scarce, not to the market can be found in a casual look, but to carefully compare detailed communication, understanding the concept of supply manufacturers, strength, business awareness, etc.. A clothing store owner do not have a good supply and do not earn money, may also be a loss, collapse. Good supply generally has the following characteristics:
a, product quality stable
two, style update rhythm good
three, moderate price
four, delivery speed
five, a return on certain conditions
there is no good source, clothing stores, such as passive water, it is difficult to continue to operate. It will take some time to find a good supply, go to the market